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Persuasive Advertising - J. Scott Armstrong; Scott Armst
Review“I highly recommend this book to marketing and advertising professionals, educators, and researchers in these fields, and indeed anyone seeking to understand the myriad ways ... -
Metrics_ How to Improve Key Bus - Martin Klubeck
Metrics are a hot topic. Executive leadership, boards of directors, management, and customers are all asking for data-based decisions. As a result, many managers, professionals, an... -
Is Everyone Hanging Out Without - Mindy Kaling
Mindy Kaling has lived many lives: the obedient child of immigrant professionals, a timid chubster afraid of her own bike, a Ben Affleck–impersonating Off-Broadway performer and pl...