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Enchantment - Guy Kawasaki
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perspective
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文档概述
The author of the international bestseller The Art of the Start offers a new perspective on the art of influence. Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrep...
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Title Page
Copyright Page
Epigraph
Dedication
Acknowledgements
Introduction
Chapter 1 - Why Enchantment?
Chapter 2 - How to Achieve Likability
Chapter 3 - How to Achieve Trustworthiness
Chapter 4 - How to Prepare
Chapter 5 - How to Launch
Chapter 6 - How to Overcome Resistance
Chapter 7 - How to Make Enchantment Endure
Chapter 8 - How to Use Push Technology
Chapter 9 - How to Use Pull Technology
Chapter 10 - How to Enchant Your Employees
Chapter 11 - How to Enchant Your Boss
Chapter 12 - How to Resist Enchantment
Conclusion
Selected Bibliography
Index
Coverphon
Colophon
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