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The Coke Machine_ The Dirty Tru - Michael Blanding
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文档语言:
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telling
tale
story
soft
文档概述
Review"Blanding roots his tale in the birth of the advertising era, and he is particularly effective in telling the story of how Coke fought to monopolize the sale of soft drinks to school...
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Title Page
Copyright Page
Dedication
Introduction
Part One - “ALL THAT AMERICA STANDS FOR”
ONE - A Brief History of Coke
TWO - Building the Brand
THREE - Biggering and Biggering
FOUR - The Battle for Schools
FIVE - The Bottled Water Lie
Part Two - TEACHING THE WORLD TO SING
SIX - “¡Toma lo Bueno!”
SEVEN - “Syrup in the Veins”
EIGHT - The Full Force of the Law
NINE - All the Water in India
TEN - The Case Against “Killer Coke”
Acknowledgements
Notes
Bibliography
Index
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